AllTerrain Digital · Field notes
Insights for the independent workshop.
Practical advice on Google leads, better bookings and a website that makes your expertise easier to find.

Start here · Google & local search
How to get more Google leads for your garage
The essentials that connect a local search to a real enquiry, without ranking promises or shortcuts.
Read the guideThe workshop reading list
Answers to the questions that matter.
Google & local search
How to get more Google leads for your garage
Connect local searches to useful enquiries with a better profile, clearer service pages and fewer booking obstacles.
Read guideBookings & conversion
How to get more MOT bookings
Make your MOT offer clear, remove booking friction and bring existing customers back without overpromising availability.
Read guideGoogle & local search
Google Business Profile for garages: a practical checklist
Get categories, hours, photos, reviews and the journey from Google Maps to your workshop right.
Read guideBookings & conversion
Does your garage need online booking?
When a request form is enough, when live slots help, and what to check before buying booking software.
Read guideWebsite planning
How much should a garage website cost?
Compare scope, ongoing costs and control, not just the headline price of a website.
Read guideAI search
Who builds websites for garages? A guide to AI search visibility
What to publish when buyers ask ChatGPT or Google AI Overviews for a specialist, and what nobody can guarantee.
Read guideReal searches, real answers
The questions garage owners actually type.
Straight answers to the questions owners ask before they spend a penny on marketing.
Built around your specialism
